Privacy-First Analytics

Understand how your site is performing without compromising your visitors’ privacy. Our analytics are built from the ground up to be private by default, with no cookies and no personal data, so no cookie banners are needed.

Free on every site

Every site gets privacy-first analytics from your server logs, with nothing to install and nothing visitors can block:

• No cookies or local storage used for tracking
• No personal data collected, ever
• Pageviews, referrers, countries, and device types
• Unique visitors counted with HyperLogLog (no individual tracking)
• Daily-rotating salted hashes instead of persistent identifiers
• Bot traffic in separate tabs: AI Crawls (GPTBot, ClaudeBot, and similar) and True Reach (every visit including bots)

Analytics Plus

Add Analytics Plus to a site for £5 / site / month, and a tiny cookie-free script confirms who is genuinely human and what they do. It adds:

• Verified-human visitors, counted separately from undeclared bots so you can trust the numbers
• Event tracking for link clicks, outbound links, and custom events (umami-compatible data-* attributes, still no cookies)
• UTM campaign tracking for marketing attribution
• Scheduled PDF reports, handy for sending clients a regular summary

Turn it on or off per site whenever you like, or bundle it across many sites as a reseller.